"We anticipate that the move will benefit both Holland america Line and Seabourn", said Rick Meadows, Seabourn president.
"Benefits will result from more streamlined operations using shared technology such as reservation and customer relationship management systems. Further, both companies will gain from the proximity of two award-winning brand teams. I expect the teams to assist and challenge each other, increasing their creativity and strengtening each brand's identity.
Seabourn will operate as an independent brand, with support from nearly every department within Holland America Line, from Fleet Operations to Finance. The move to from Miami to Seattle will enable Seabourn to continue to grow by leveraging Holland America Line's recent technology investments and key back-office functions. The Seabourn fleet has begun sharing many of the technology systems that are currently on Holland America ships. Seabourn's website has been redesigned leveraging the frame work of tha Holland America site, and Seabourn has transitioned to the Polar reservations system.
Holland America and Seabopurn products complement each other. While Holland America Line is a leader in the mid-sized cruise ship market, Seabourn provides ultra-luxury cruises on smaller, more intimate ship's. Seabourn cruises are exceptional vacations, satisfying the highest expectations of its discerning guests. Throughout its history, Seabourn has consistently been rated not only among the top cruise lines but also among the world's premier vacation choices.
Seabourn's fleet of five ships-soon to be six-feature unique iteneraries to must-see cities and hidden gems where larger ships cannot go. Ship staff provide intuitive, gracious service in an setting where tipping is neither required nor expected. The fleet has spacious all-suite accomodations with sweeping ocean views, many with verandas. On Seabourn ships, all dining venues are complimentary and provide gourmet dining experiences that rival the finest restaurants anywhere. The award-winning cruises are all-inclusive, including welcome champagne, a stocked in-suite bar, fine wines with lunch and dinner and open bars throughout the ships.
The three smaller ships, Seabourn Pride, Seabourn Spirit and Seabourn Legend are deployed primarily on 10-day and longer cruises, while Seabourn Odyssey, Seabourn Sojourn and, when it goes into service this summer, Seabourn Quest, are deployed on predominantly 7-day iteneraries with many back-to-back opportunities. The larger ships also are deployed on Seabourn's World Cruise, Circle Pacific and South America iteneraries.
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SEABOURN Transition to Seattle
"Benefits will result from more streamlined operations using shared technology such as reservation and customer relationship management systems. Further, both companies will gain from the proximity of two award-winning brand teams. I expect the teams to assist and challenge each other, increasing their creativity and strengtening each brand's identity.
Seabourn will operate as an independent brand, with support from nearly every department within Holland America Line, from Fleet Operations to Finance. The move to from Miami to Seattle will enable Seabourn to continue to grow by leveraging Holland America Line's recent technology investments and key back-office functions. The Seabourn fleet has begun sharing many of the technology systems that are currently on Holland America ships. Seabourn's website has been redesigned leveraging the frame work of tha Holland America site, and Seabourn has transitioned to the Polar reservations system.
Holland America and Seabopurn products complement each other. While Holland America Line is a leader in the mid-sized cruise ship market, Seabourn provides ultra-luxury cruises on smaller, more intimate ship's. Seabourn cruises are exceptional vacations, satisfying the highest expectations of its discerning guests. Throughout its history, Seabourn has consistently been rated not only among the top cruise lines but also among the world's premier vacation choices.
Seabourn's fleet of five ships-soon to be six-feature unique iteneraries to must-see cities and hidden gems where larger ships cannot go. Ship staff provide intuitive, gracious service in an setting where tipping is neither required nor expected. The fleet has spacious all-suite accomodations with sweeping ocean views, many with verandas. On Seabourn ships, all dining venues are complimentary and provide gourmet dining experiences that rival the finest restaurants anywhere. The award-winning cruises are all-inclusive, including welcome champagne, a stocked in-suite bar, fine wines with lunch and dinner and open bars throughout the ships.
The three smaller ships, Seabourn Pride, Seabourn Spirit and Seabourn Legend are deployed primarily on 10-day and longer cruises, while Seabourn Odyssey, Seabourn Sojourn and, when it goes into service this summer, Seabourn Quest, are deployed on predominantly 7-day iteneraries with many back-to-back opportunities. The larger ships also are deployed on Seabourn's World Cruise, Circle Pacific and South America iteneraries.
